402: Automotive Events Since 1996
For three decades, 402 Automotive has been a leading force in automotive events, connecting hundreds of thousands of enthusiasts every year. In 2026, we proudly celebrate our 30th anniversary — a milestone built on growth, passion, and continuous expansion. From supercars and performance builds to classics, youngtimers, American muscle, and race machines — our events are built around passion, speed, and community. With over 20 events annually, there is always a place where automotive culture comes to life.
402 Automotive is firmly rooted across Europe.
With multiple event titles in the Netherlands and Belgium — including five active concepts in Belgium — we have built one of the strongest automotive event platforms in the region.
...and the Middle-East
Since 2023, 402 has expanded into the Middle East, with successful events at Dubai Autodrome and QNCC Qatar, marking the beginning of our international footprint beyond Europe.
In 2026, we continue to accelerate in Europe: France!
On September 6th, we launch the first edition of World of Supercars at UTAC Linas-Montlhéry (Paris) — a historic and iconic automotive venue. This event is the first step towards a larger international show in Paris in 2027.
From Europe to the Middle East — and now expanding into France — 402 Automotive connects the global automotive community.
over 300.000 visitor yearly
6 countries and 15 locations
over 20 carshows yearly
From Europe to Middle-East
Since 1996, 402 Automotive has been organizing more than 20 premium automotive events each year across Europe. The brand expanded into the Middle East in November 2023 with its debut event at the Dubai Autodrome, launching AutoMadness and Supercar Madness. This was followed by another edition of AutoMadness and Supercar Madness Dubai in 2024, further strengthening 402’s presence in the region. In parallel, 402 made its entry into Qatar with two major shows at the Qatar National Convention Centre (QNCC): AutoMadness Qatar in 2024 and The Grand Auto Show in 2025. Together, these four events marked a significant milestone in the brand’s Middle Eastern expansion. Building on this success, two new flagship events are already scheduled: The Grand Auto Show (Qatar) on January 30th on a new location and Supercar Madness (Dubai) in February 2027, signaling a new phase of sustained growth for 402 Automotive in the Middle East. Further expansion into Saudi Arabia and Oman is already in development, marking a new era of growth for 402 in the region.
The Grand Auto Show 2025: A Show-Stopping Edition
It’s a wrap! After three action-packed days spread across an impressive 50,000 m², The Grand Auto Show 2025 has come to an end. Visitors were treated to spectacular drift shows in the QNCC parking garage and the unforgettable Car Catwalk, where multiple shows each day brought the automotive world to life in true show-stopping fashion. More than 400 showcars filled the venue from exclusive supercars to timeless classics, from detailed tuning builds to incredible off-roaders creating a diverse display that had something for every enthusiast. If you were on the hunt for a new car, you were in the right place. Several automotive brands were present throughout the event, offering visitors the chance to explore new models, discover the latest innovations, and get inspired for their next purchase. It’s been a remarkable edition and we’ll be back with an all-new Grand Auto Show!
World of Supercars is coming to Paris
Following the success of outdoor supercar events such as Supercar Madness at Circuit Zandvoort, TT Circuit Assen and Circuit Zolder, as well as the indoor World of Supercars show at Jaarbeurs Utrecht, World of Supercars is now coming to France for the very first time. On September 6, the event will take place at the iconic UTAC Linas-Montlhéry circuit, located just 15 km south of Paris. With hundreds of supercars, thrilling on-track action and an incredible atmosphere, all the ingredients are in place for an unforgettable day out for car enthusiasts of all ages.
The Grand Auto Show makes its French Debut
With tens of thousands of visitors expected and a unique blend of indoor and outdoor experiences, 402 Automotive is developing one of Europe's most ambitious and leading automotive events. Cars, motorcycles, entertainment and lifestyle will come together in an entirely new international show concept designed to set a new benchmark for the future of automotive events. More details will be announced soon. Paris, September 2027: be part of the next generation of automotive experiences.
CARSHOWS 2026-2027
2026
American Sunday Belgium (Circuit Zolder) - 28 June
Deutsche Autofest Belgium (Circuit Zolder) - 4 July
Bimmerworld Belgium (Circuit Zolder) - 4 July
Supercar Madness Belgium (Circuit Zolder) - 5 July
Hart Voor Auto's - Showtime! (Breda Airport) - 18 July
GoJapan (Louwman's Toyota World Raamsdonksveer) - 30 August
Supercar Madness Paris (UTAC Linas-Monthlery) - 6 September
Volkstyle Base (Vliegveld Twenthe) - 12 September
Superfast (Vliegveld Twenthe) - 13 September
Viva Italia (TT Circuit Assen) - 11 October
Supercar Madness Assen (TT Circuit Assen) - 11 October
American Sunday Assen (TT Circuit Assen) - 25 October
100% Auto Live (Rotterdam Ahoy) - 31 October - 1 November
2027
The Grand Auto Show (New Location) - 30 January 2027
Kever Winterfestijn (Autotron Rosmalen): 30-31 January
Supercar Madness (Dubai Autodrome) - 13 February 2027
Belgium Auto Show (Flanders Expo Ghent): - 6-7 March
AutoMadness Assen (TT Circuit Assen): - March
AutoClassiqa (Jaarbeurs Utrecht) - 28-29 March
Supercar Madness Zandvoort (Circuit Zandvoort): April
Japfest Belgium (Circuit Zolder) - April
American Sunday Zandvoort (Circuit Zandvoort) - May
Bimmerworld (TT Circuit Assen) - 16 May
Deutsche Autofest (TT Circuit Assen) - 16 May
Japfest (TT Circuit Assen) - 17 May
The Grand Auto Show Paris (Location tbc)- September 2027
EVENT CALENDER 2026/2027
Contact Us
We offer a wide range of tailored opportunities for companies looking to showcase their brand at our automotive events across Europe and the Middle East. From high-impact exhibition stands and brand activations to premium positioning and tailored partnerships, we help you connect directly with a passionate, high-value automotive audience. Whether your goal is brand exposure, lead generation, product launches, or long-term partnerships, our events provide the perfect platform to elevate your presence and drive meaningful engagement.
Phone Number: (+31) 088 0402402
WhatsApp Number: +31 6 5429 1384
E-Mail: [email protected]