From Europe to Middle-East

From Europe to Middle-East

Since 1996, 402 Automotive has been organizing more than 20 premium automotive events each year across Europe. The brand expanded into the Middle East in November 2023 with its debut event at the Dubai Autodrome, launching AutoMadness and Supercar Madness. This was followed by another edition of AutoMadness and Supercar Madness Dubai in 2024, further strengthening 402’s presence in the region. In parallel, 402 made its entry into Qatar with two major shows at the Qatar National Convention Centre (QNCC): AutoMadness Qatar in 2024 and The Grand Auto Show in 2025. Together, these four events marked a significant milestone in the brand’s Middle Eastern expansion. Building on this success, two new flagship events are already scheduled: The Grand Auto Show (Qatar) on January 30th on a new location and Supercar Madness (Dubai) in February 2027, signaling a new phase of sustained growth for 402 Automotive in the Middle East. Further expansion into Saudi Arabia and Oman is already in development, marking a new era of growth for 402 in the region.